Innovating Healthcare: A Strategic Approach

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Course Dates

STARTS ON

July 11, 2023

Course Duration

DURATION

6 weeks, online
3–5 hours per week

Course Fee

PROGRAM FEE

US$2,495 US$2,121 and get US$250 off with a referral

Course Information Flexible payment available
Course Fee

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Program Overview

The healthcare industry is experiencing rapid transformation, and those in decision-making roles are facing immense pressure to provide high-value offerings despite limited resources. One certain way to improve our healthcare systems and related industries is by innovating at any scale across the system. By combining creative thinking with a structured approach to innovation, everybody is empowered to strategically solve problems and bring about positive change.

Innovating Healthcare: A Strategic Approach is designed to guide you through the entire innovation process—from idea generation to implementation. The program equips healthcare professionals and entrepreneurs addressing this market with a set of processes, strategies, and frameworks that serve as a blueprint for enacting change that is supported by a business case and stakeholder buy-in.

Learning Outcomes

The program will help you:

  • Discuss the potential impact of innovative solutions in the healthcare industry.
  • Use inquiry and strategic frameworks to identify the need gaps that create opportunities for innovation.
  • Communicate effectively with stakeholders to secure their buy-in for innovation initiatives.
  • Assess and prioritize innovation projects based on strategic objectives and resources.
  • Develop a business case for healthcare innovation that accounts for financial, operational, and strategic factors.

Who Is This Program For?

Anyone with growth, innovation, and efficiency on their agenda will benefit from this program. The Innovating Healthcare: A Strategic Approach program is ideal for:

  • Healthcare professionals working in a clinical or nonclinical setting who are seeking practical pathways to making innovation—both big and small—happen across their function or organization
  • Professionals working in healthcare-related industries, such as pharmaceuticals, insurance, fintech, biotechnology, and research, as well as entrepreneurs seeking ways to drive innovation while minimizing risk and maximizing return on investment

Program Modules

Module 1:

Creative Thinking

  • The Birth of New Ideas
  • Characteristics of Creative Thinking
  • The Role of Creativity in Problem Solving
  • Keys to Creative Thinking (Steps That Will Help You Become Creative)

Module 2:

The Discovery Process

  • Asking Good Questions: Valuable Questions That Will Yield Actionable Information
  • How to Ask Better Questions
  • Types of Questions
  • Questioning Strategy
  • Identifying and Understanding Responses

Module 3:

Innovation Road Map

  • Innovation Road Map for Creating Solutions
  • Innovation Buy-In from Stakeholders
  • Innovation Process (1. Problem vs. Opportunity, 2. Concept Creation, 3. Market Testing, 4. Product Refinement)

Module 4:

Innovation at Work

  • Creating New Products
  • Launching Products in the Market
  • Competitive Advantage
  • Business Model around the Innovation
  • Pricing Strategies: Look beyond Profit
  • Beta Testing

Module 5:

Implementation Strategies and Stakeholder Engagement

  • Launching Strategies
  • Gaining Credibility with the Stakeholder
  • Short-Term vs. Long-Term Needs
  • Marketing
  • Storytelling
  • Presentation
  • Managing Objections

Module 6:

Evaluating Innovation

  • Frameworks to Generate and Evaluate Solutions for Problem Solving
  • Five Steps for Problem Solving
  • Seven Questions to Determine Innovation Value
  • Three Methods for Evaluating Innovative Ideas

Module 1:

Creative Thinking

  • The Birth of New Ideas
  • Characteristics of Creative Thinking
  • The Role of Creativity in Problem Solving
  • Keys to Creative Thinking (Steps That Will Help You Become Creative)

Module 4:

Innovation at Work

  • Creating New Products
  • Launching Products in the Market
  • Competitive Advantage
  • Business Model around the Innovation
  • Pricing Strategies: Look beyond Profit
  • Beta Testing

Module 2:

The Discovery Process

  • Asking Good Questions: Valuable Questions That Will Yield Actionable Information
  • How to Ask Better Questions
  • Types of Questions
  • Questioning Strategy
  • Identifying and Understanding Responses

Module 5:

Implementation Strategies and Stakeholder Engagement

  • Launching Strategies
  • Gaining Credibility with the Stakeholder
  • Short-Term vs. Long-Term Needs
  • Marketing
  • Storytelling
  • Presentation
  • Managing Objections

Module 3:

Innovation Road Map

  • Innovation Road Map for Creating Solutions
  • Innovation Buy-In from Stakeholders
  • Innovation Process (1. Problem vs. Opportunity, 2. Concept Creation, 3. Market Testing, 4. Product Refinement)

Module 6:

Evaluating Innovation

  • Frameworks to Generate and Evaluate Solutions for Problem Solving
  • Five Steps for Problem Solving
  • Seven Questions to Determine Innovation Value
  • Three Methods for Evaluating Innovative Ideas

Program Playbook and Final Project

Each week, there will be a playbook activity that cultivates the learning concepts and prepares you for the final project—a culmination of the concepts learned during the entire program. Your capstone project will apply the innovative tactics, frameworks, and strategies learned during the program to a real-world problem you have identified. Through this project, you will be prepared to design and implement innovative initiatives within your department, organization, or industry.

Program Highlights

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Expert Faculty

Join your global peers to discuss key healthcare concerns and affirm program takeaways with Faculty Director Charles Goetz, who draws on his extensive academic and industry experience.

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Capstone Project

Apply the innovative tactics, frameworks, and strategies learned during the program to a real-world problem you have identified.

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Individualized Feedback

Hone your skills deeper by receiving feedback from program leaders on the playbook assignments.

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Proprietary Frameworks

Learn proven methods for cultivating, testing, and implementing innovations.

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Peer Learning

Share ideas and network with other leaders in healthcare through moderated group discussions.

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Weekly Office Hours

Join program leaders to review the week’s content and preview what is to come.

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Certificate of Completion

Share your accomplishment with your community, demonstrating your commitment to excellence.

Program Faculty

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Charles Goetz

Associate Professor in the Practice of Organization & Management and Serial Entrepreneur

Charles Goetz joined Goizueta Business School in 2001. Prior to Emory, he spent more than 15 years developing, implementing, and growing entrepreneurial ventures. To date, Goetz has been responsible for starting and building nine ventures and delivering returns to investor, that in many cases, far exceeded initial investment expectations... More info

Certificate

Example image of certificate that will be awarded once you successfully complete the course

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emory Executive Education. The certificate will be a recognition of your achievement in completing the Innovating Healthcare: A Strategic Approach program.

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Flexible payment options available. Learn more.