Innovating Healthcare: A Strategic Approach

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Course Dates

STARTS ON

July 17, 2024

Course Duration

DURATION

6 weeks, online
3–5 hours per week

Course Fee

PROGRAM FEE

US$2,495 US$2,221 and get US$250 off with a referral

Course Information Flexible payment available
Course Fee

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Application Details

program fee

US$2,495 US$2,221

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Program Overview

The healthcare industry is experiencing rapid transformation, and those in decision-making roles are facing immense pressure to provide high-value offerings despite limited resources. One certain way to improve our healthcare systems and related industries is by innovating at any scale across the system. By combining creative thinking with a structured approach to innovation, everybody is empowered to strategically solve problems and bring about positive change.

Innovating Healthcare: A Strategic Approach is designed to guide you through the entire innovation process—from idea generation to implementation. The program equips healthcare professionals and entrepreneurs addressing this market with a set of processes, strategies, and frameworks that serve as a blueprint for enacting change that is supported by a business case and stakeholder buy-in.

Learning Outcomes

The program will help you:

  • Discuss the potential impact of innovative solutions in the healthcare industry.
  • Use inquiry and strategic frameworks to identify the need gaps that create opportunities for innovation.
  • Communicate effectively with stakeholders to secure their buy-in for innovation initiatives.
  • Assess and prioritize innovation projects based on strategic objectives and resources.
  • Develop a business case for healthcare innovation that accounts for financial, operational, and strategic factors.

Who Is This Program For?

Anyone with growth, innovation, and efficiency on their agenda will benefit from this program. The Innovating Healthcare: A Strategic Approach program is ideal for:

  • Healthcare professionals working in a clinical or nonclinical setting who are seeking practical pathways to making innovation—both big and small—happen across their function or organization
  • Professionals working in healthcare-related industries, such as pharmaceuticals, insurance, fintech, biotechnology, and research, as well as entrepreneurs seeking ways to drive innovation while minimizing risk and maximizing return on investment

Program Modules

Module 1:

Creative Thinking

  • The Birth of New Ideas
  • Characteristics of Creative Thinking
  • The Role of Creativity in Problem Solving
  • Keys to Creative Thinking (Steps That Will Help You Become Creative)

Module 2:

The Discovery Process

  • Asking Good Questions: Valuable Questions That Will Yield Actionable Information
  • How to Ask Better Questions
  • Types of Questions
  • Questioning Strategy
  • Identifying and Understanding Responses

Module 3:

Innovation Road Map

  • Innovation Road Map for Creating Solutions
  • Innovation Buy-In from Stakeholders
  • Innovation Process (1. Problem vs. Opportunity, 2. Concept Creation, 3. Market Testing, 4. Product Refinement)

Module 4:

Innovation That Works

  • Creating New Products
  • Launching Products in the Market
  • Competitive Advantage
  • Business Model around the Innovation
  • Pricing Strategies: Look beyond Profit
  • Beta Testing

Module 5:

Strategic Storytelling: Engaging Stakeholders with Compelling Narratives

  • Launching Strategies
  • Gaining Credibility with the Stakeholder
  • Short-Term vs. Long-Term Needs
  • Marketing
  • Storytelling
  • Presentation
  • Managing Objections

Module 6:

Identifying Challenges and Developing Innovative Solutions for Growth

  • Frameworks to Generate and Evaluate Solutions for Problem Solving
  • Five Steps for Problem Solving
  • Seven Questions to Determine Innovation Value
  • Three Methods for Evaluating Innovative Ideas

Module 1:

Creative Thinking

  • The Birth of New Ideas
  • Characteristics of Creative Thinking
  • The Role of Creativity in Problem Solving
  • Keys to Creative Thinking (Steps That Will Help You Become Creative)

Module 4:

Innovation That Works

  • Creating New Products
  • Launching Products in the Market
  • Competitive Advantage
  • Business Model around the Innovation
  • Pricing Strategies: Look beyond Profit
  • Beta Testing

Module 2:

The Discovery Process

  • Asking Good Questions: Valuable Questions That Will Yield Actionable Information
  • How to Ask Better Questions
  • Types of Questions
  • Questioning Strategy
  • Identifying and Understanding Responses

Module 5:

Strategic Storytelling: Engaging Stakeholders with Compelling Narratives

  • Launching Strategies
  • Gaining Credibility with the Stakeholder
  • Short-Term vs. Long-Term Needs
  • Marketing
  • Storytelling
  • Presentation
  • Managing Objections

Module 3:

Innovation Road Map

  • Innovation Road Map for Creating Solutions
  • Innovation Buy-In from Stakeholders
  • Innovation Process (1. Problem vs. Opportunity, 2. Concept Creation, 3. Market Testing, 4. Product Refinement)

Module 6:

Identifying Challenges and Developing Innovative Solutions for Growth

  • Frameworks to Generate and Evaluate Solutions for Problem Solving
  • Five Steps for Problem Solving
  • Seven Questions to Determine Innovation Value
  • Three Methods for Evaluating Innovative Ideas

Program Playbook and Final Project

Each week, there will be a playbook activity that cultivates the learning concepts and prepares you for the final project—a culmination of the concepts learned during the entire program. Your capstone project will apply the innovative tactics, frameworks, and strategies learned during the program to a real-world problem you have identified. Through this project, you will be prepared to design and implement innovative initiatives within your department, organization, or industry.

Program Highlights

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Expert Faculty

Join your global peers to discuss key healthcare concerns and affirm program takeaways with Faculty Director Charles Goetz, who draws on his extensive academic and industry experience.

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Capstone Project

Apply the innovative tactics, frameworks, and strategies learned during the program to a real-world problem you have identified.

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Individualized Feedback

Hone your skills deeper by receiving feedback from program leaders on the playbook assignments.

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Proprietary Frameworks

Learn proven methods for cultivating, testing, and implementing innovations.

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Peer Learning

Share ideas and network with other leaders in healthcare through moderated group discussions.

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Weekly Office Hours

Join program leaders to review the week’s content and preview what is to come.

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Certificate of Completion

Share your accomplishment with your community, demonstrating your commitment to excellence.

Program Faculty

Profile image of the program faculty, Charles Goetz

Charles Goetz

Associate Professor in the Practice of Organization & Management and Serial Entrepreneur

Charles Goetz joined Goizueta Business School in 2001. Prior to Emory, he spent more than 15 years developing, implementing, and growing entrepreneurial ventures. To date, Goetz has been responsible for starting and building nine ventures and delivering returns to investor, that in many cases, far exceeded initial investment expectations... More info

Certificate

Example image of certificate that will be awarded once you successfully complete the course

Certificate

Upon successful completion of the program, participants will be awarded a verified digital certificate by Emory Executive Education. The certificate will be a recognition of your achievement in completing the Innovating Healthcare: A Strategic Approach program.

FAQs

  • How do I know if this program is right for me?
    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.



    Are there any prerequisites for this program?
    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.

    What is the typical class profile?
    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.



    What other dates will this program be offered in the future?
    Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.



  • How much time is required each week?
    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?
    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:

    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?
    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.



    How do I interact with other program participants?
    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.



  • What are the requirements to earn the certificate?
    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.

    What type of certificate will I receive?
    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program, once grading is complete.

    Can I get the hard copy of the certificate?
    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

    Do I receive alumni status after completing this program?
    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

    How long will I have access to the learning materials?
    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.



  • What equipment or technical requirements are there for this program?
    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

    Do I need to be online to access the program content?
    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.



  • Can I still register if the registration deadline has passed?
    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

    What is the program fee, and what forms of payment do you accept?
    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

      • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
      • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?
    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

    I was not able to use the discount code provided. Can you help?
    Yes! Please email us with the details of the program you are interested in, and we will assist you.

    How can I obtain an invoice for payment?
    Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

    Is there an option to make flexible payments for this program?
    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

    How can I obtain a W9 form?
    Please connect with us via email for assistance.

    Who will be collecting the payment for the program?
    Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.


  • What is the program refund and deferral policy?
    For the program refund and deferral policy, please click the link here.



Didn’t find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Academic Advisors or call us at +1 585 549 3600 (US) / +44 11 7463 3354 (UK)

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